Why you should set up a subdomain to further promote your newsletter

Exposing one of the hidden secrets of the interwebs

Source: Unsplash

Lately we’ve been writing about various tips to help you with getting more subscribers. Previously we wrote about social media exposure, using Facebook Lead Ads and Twitter Ads to further promote your newsletter. Those are all very useful ideas and you should definitely check them out. This time around, we’re gonna focus on your domain for your Revue newsletter.

First of all, what is a domain name? This is the unique address for every website. Right now you’re on the “medium.com” domain. Nevertheless, you can set up your own, customized domain for your Revue newsletter. That means that your domain will not be similar to the other users on the platform.

All in all, you should get one, they’re awesome!

SUBDOMAINS

And now we move onto another slightly more complicated term. That is the subdomain. A subdomain is also a custom domain because you get to choose what it’s going to be. It’s a part of your main domain (of your website e.g.) but nevertheless, it’s considered to be a separate part on its own by the Internet.

To give you an example so you can understand this whole thing better (‘cuz it can get a bit confusing), let’s imagine you already have a website called “mycoolwebsite.com”. A subdomain for your newsletter could be “newsletter.mycoolwebsite.com”. So “mycoolwebsite” is your main domain and “newsletter” is the subdomain. That’s exactly why subdomains are so handy when you already have a website.

Keywords here are up to you, so choose them wisely! Picking something like “digest” or “newsletter” for your newsletter’s subdomain is always a smart idea since it makes it that much easier for people to find your newsletter. It helps a lot with brand recognition and exposure.

To give you a better idea, see how Nalden’s newsletter domain (digest.nalden.net) looks like:

nalden — Revue

Subdomains are usually used with the purpose of separating certain sections. So that could be a blog, a page in a different language or a newsletter just like in our case.

So why should you set up a subdomain?

1. Well, for starters this is great in case you want to further establish and solidify your personal branding. When you have your own custom domain for your newsletter, you are successfully branching out your personal brand.
2. The user will stay on your website. From your website you can link to the newsletter, which carries the same domain as your subdomain. By doing this the visitor of your website stays on your website, even though they will be looking at your Revue profile page.
3. By linking to your newsletter on your website the visitor can first get a sneak peak of your digest and the things you write about (when they check out your Revue profile page). By doing this you can get a more dedicated follower base. The subscriber can see what you write about, the frequency at which you sent your newsletter and for how long you have been sending.
4. It’s also very important to mention that people will be able to find you much easier by searching for your name or the name of the product/service you’re offering with a simple Google search, thus finding your digest within a few clicks. Therefore, it’s a big win/win situation if you do that for your Revue newsletter. Don’t know how to set it up? Don’t worry, we got you! You should check out our detailed step by step guide we’ve put together to help you out exactly with that!
5. When it comes to promoting your Revue newsletter, having a subdomain will bring a certain level of credibility in the eyes of the people you’re promoting it in front of or that are looking for you. Think about it: people will see that your URL is the same as your name/product/service and will immediately put two and two together.

In case you would like to set a subdomain for your own Revue, we got you covered! Basically all you have to do is follow the steps in this article in which we explain how to setup your custom domain. The steps are the same for a subdomain 😋

Special thanks to Michiel Rozema for contributing to this article!

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